According to Canada’s BNN Bloomberg, the world-renowned brand Coca-Cola are ‘in talks’ with Aurora Cannabis, a major Canadian marijuana producer, regarding the possibility of developing marijuana-infused beverages.
These talks come as Canada prepares to legalise cannabis for recreational use after many years.
In a statement, Coca-Cola had said, “Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive cannabidiol as an ingredient in functional wellness beverages around the world”
Coca-Cola and Aurora would like to develop beverages that could help to ease inflammation, pain and cramping, but had also stressed that the drink would not get consumers high. Unlike other deals between cannabis producers and alcoholic brands that are aimed at making producing drinks to give consumers a “buzz”, similar to the effects of taking marijuana.
The research on the effects of CBD oil is ever growing, with people arguing that it can relieve conditions including arthritis and diabetes, and also beneficial for promoting sleep, boosting appetite as well as reducing stress, depression and anxiety.
Coca-cola have however insisted that ‘no decisions have been made at this time’ and that they would not comment on any further speculation. However, they did not confirm or deny the link with Aurora Cannabis.
A recent research study from scientists at King’s College in London also found that a single dose of CBD oil may help people with psychotic disorders by dampening down abnormal brain activity. A single dose reduced unusual patterns of neural behaviour linked to hallucinations, delusions and other symptoms of psychosis, researchers found this after examining brain scans.
So lets watch this space…